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IMPACT Speed Park, Thailand’s first ever world class electric go karting venue, celebrates 2 years of success, revealing over 20 million Baht in revenue with enormous tourist patronage growth of 65%
Published : 2018-12-01
“IMPACT Speed Park”, managed by IMPACT Exhibition Management Co., Ltd., is Thailand’s first ever electric go karting venue that meets international standard. It first welcomed visitors with Sodi RTX electric go karts from global leading manufacturer SODI Kart and has now reached a momentous milestone of 2 years old, drawing in over 20 million Baht in revenue where a portion came from being an event venue provider such as hosting private parties and functions to premium brand product launches. It is presently favored among customers who want to deviate from the conventional functions and events atmosphere and create a sense of exclusivity for their guests. Over the past 2 years “IMPACT Speed Park” has boosted an exponential increase of 65% in tourist visitors, hence aiming to double this growth by 2019.
Mr. Paul Kanjanapas, Managing Director of IMPACT Exhibition Management Co., Ltd., has revealed that “The overall growth of IMPACT Speed Park since April 2017 to April 2018 has generated a revenue of 19.98 million Baht. Comparing the second and third quarter of this year (April - September 2018) to the same period of the previous year, there is a significant growth of 62%, due to the increase of tourist patronage, especially international tourists whereby a remarkable rise of 94% or almost one fold was seen, simultaneously among female tourists there was an outstanding increase of 65%.
The IMPACT Speed Park has a total of 23,550 members as of July 2018, with countries that extensively patronize IMPACT Speed Park being; Thailand 35%, Hong Kong 11%, Taiwan 6%, China 4%, UK 3%, Singapore and Japan 1%. Pertaining to leisure karting expenses that comprise one-seater electric kart, one-seater gasoline kart and two-seater gasoline kart, the top 3 spenders were determined to be Thailand, Hong Kong and Japan.”
“IMPACT Speed Park has been invariably trusted by both local and international giants as a venue for social gatherings, parties and product launches. A total of 33 events were held at the IMPACT Speed Park and IMPACT Lakefront from January to October 2018, of which notable events were the Singha Junior Kart Challenge 2018, the premier of Ferrari 812, Nissan Thank You Party, GoPro HERO 7 Experience and the BMW event,” Mr. Paul added.
““IMPACT has an objective and strategic plan that aims to develop IMPACT Speed Park to become a preferred tourist destination of Thailand among both local and international tourists, generating income for the country through tourism adhering to the government policies. Throughout 2018, IMPACT Speed Park has constantly invested in the expansion of its track and unveiling the new gasoline karts that brings an exciting new dimension to leisure karting. Gaining widespread popularity among Hong Kong tourists, the Tourism Authority of Thailand (TAT) Hong Kong Headquarters has then continuously promoted the IMPACT Speed Park. As a result, Hong Kong tourists became the second largest customer after Thai tourists. As for 2019, we intent to increase the number of tourist patronage by twice as much as compared to 2018.
Celebrating the 2nd anniversary of IMPACT Speed Park on December 1, 2018, we would like to show our appreciation to our customers by kicking off “Free Dining Vouchers” promotion, granting each customer who purchases 3 karting sessions a special privilege of 300 Baht that is redeemable at the 3 restaurants at IMPACT Lakefront, each with their own uniqueness; Uwajima Japanese restaurant, Breeze Café & Bar and Isan Jim Joom. Furthermore, two packages specially tailored for parties and social gatherings, namely “Drive & Dine” and “Let’s Get Party” are also available,” Mr. Paul concluded.