Beyond Beauty ASEAN-Bangkok Launches Its 2nd Edition With New Exciting Initiatives To Create The Most Comprehensive Trade Platform In The ASEAN Beauty Industry

Published : 2015-07-06

From the 1st edition of Beyond Beauty ASEAN-Bangkok 2015 (BBAB 2015) contributed to an estimated USD 30 Million trade volume during and after the show. The organizers are pleased to announce the successfully achieved new milestones as well as exciting new initiatives for the 2nd edition that will officially opens on 24th September 2015 at IMPACT Exhibition & Convention Centre, Bangkok, Thailand.

In 2014, the event had already launched successfully with strong participation from the industry. 250 companies exhibited in an exhibit area of 13,300 Sqm. Over 8,000 buyers from 57 countries visit the show and contributed to an estimated USD 30 Million trade volume during and after the show. These positive statistics further enhanced the confidence of the organizers of BBAB who decided to build on the strengths of the 1st edition and create an even more comprehensive trade platform for the industry in 2015.

BBAB 2015 is well-supported and endorsed by industry associations in several key sectors of the Thailand beauty industry including the Thai Cosmetics Manufacturers Association, Herbal Products Association, Health Food and Supplements Association, National Hairdresser Association, Thai Herbal Industry Association. With the ASEAN Cosmetics Association also lending its regional support to the event, this confirms the event’s status as the most widely supported beauty event in the region and showcases the strong confidence by the industry in the event’s 2nd edition being the leading beauty trade event of the region.

“We are really motivated that Beyond Beauty ASEAN – Bangkok has a good inaugural launch in 2014 and this would not have been possible without the support from the industry itself. It is also my pleasure to announce that BBAB 2015 will be co-organised by the Health & Beauty Cluster, Federation of Thai Industries.  This collaboration between us, INFORMA Exhibitions & IMPACT Exhibition Management is totally in line with BBAB’s objective to establish a single ASEAN market and encourage intra-ASEAN trade from a single platform for industry professionals to expand into this growing beauty market of increasingly higher middle income population.

“We are extremely satisfied with the results of our first foray into the ASEAN market with BBAB 2014. Our 1st edition in 2014 had a significant international participation and this is an endorsement of the Beyond Beauty brand name as well as the location of Bangkok as a true Beauty hub of the ASEAN region. However, our 2nd edition in 2015 promises more with the new profile zone dedicated specifically to OEM & Packaging. The inaugural Beyond Beauty Awards as well as the expansion of our Hosted VIP Buyer Program to bring in more than 150 key buyers from the region make the 2nd edition a truly attractive proposition for the ASEAN region. We believe that this is going to be the most complete trade platform for the beauty industry in ASEAN and we welcome the entire ASEAN region to participate in

our 2nd edition in one way or another to benefit from the growth of our event”, said Mr David Bondi, Chief Operations Officer, Informa Exhibitions Asia

“The beauty and personal care industry is a key strategic economic sector of Thailand, being one of the most advanced cosmetics markets in Asia and this has contributed immensely to the success of BBAB 2014. BBAB 2015 will grow even more rapidly given even greater support from the industry in the form of the Federation Of Thai Industries. IMPACT Exhibition Management is very excited to be involved in this successful project that is going to be the leading beauty trade event in ASEAN for 2015 which is at the same time an exciting year for the entire region with AEC 2015 arriving. AEC 2015 will definitely contribute to the accelerated growth of our event and we are pleased to lend our full support to our fellow partners from the Federation Of Thai Industries & Informa Exhibitions in the organization & management of this event. We confidently for see that this event will grow to be one of the leading events in Asia in the next few years and BBAB will be the key gateway for international companies hoping to enter the lucrative beauty market in Southeast Asia which is one of the fastest developing economic regions of the world”, Mr. Loy Joon How, General Manager, IMPACT Exhibition Management

Featuring together with the exhibition, will be the new profile of OEM & Packaging as well as the inaugural launch of the Beyond Beauty Awards. In addition, the new dedicated schemes of Made-In-Thailand & Small and Medium Enterprises provide Thai companies with the best opportunity to promote market & export their products to the international market. The Hosted VIP Buyer program is also further expanded to bring in more than 150 key buyers from across the region. Beyond Beauty ASEAN – Bangkok 2015 is projecting to attract over 400 exhibiting companies and some 15,000 buyers and sellers when it opens its doors in September 2015.