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Stamford International University, in collaboration with IMPACT, introduces the "Event Management" program to develop international workforce standards for the MICE industry

Published : 2015-09-04

แสตมฟอร์ด จับมือ อิมแพ็ค ปั้นหลักสูตร Event Management

Mr. Gilles Mahe, CEO of Laureate International Universities Thailand, explained : “We have a clear direction in developing the potential of our graduates. According to a survey conducted by lecturers at Stamford International University on the possibility of getting a job in the AEC, the three most crucial factors for recruitment includes on-the-job skills or direct work experience of graduates, English language proficiency, which is an important factor, and technological know-how and its application on the job.

Therefore, these three factors will be the main basis in the course/program development between the University and Impact and signifies the university’s intention to address the issues of the labor market. The “Event Management” program is the first and only program offered in Thailand where the course is designed by experts in the MICE industry such as IMPACT. The program, therefore, focuses on fulfilling the potential of new graduates and raises the level of experience in the MICE industry thanks to internship projects with IMPACT. Graduates will receive quality education and an intensive on-the-job learning experience along with English proficiency. Additionally, graduates learn in a multicultural environment while studying at Stamford International University. This provides a perfect platform for the ASEAN Economic Community as many corporations are looking for graduates with not just English language skills but also personnel with an international mindset and ability to work in a cross-cultural environment.

IMPACT is a national leader in organizing various international events and exhibitions and there is always a need to work with people from different countries. What IMPACT emphasizes when recruiting is not only those with good skills and experience but also English communication skills to work in an international environment. Past collaborations between Stamford and industry leaders have shown that companies recruit our students even before graduation because of excellent language skills and the creative mindset that helps the development of the organization.” 

Mr. Loy Joon How, General Manager of IMPACT Exhibition Management Co., Ltd., Muang Thong Thani said : “I am pleased to announce our “Local Partnership Strategy” with Stamford International University. As many of you are aware, the MICE industry is an important part of Thailand’s tourism sector, contributing important economic benefits to the country. There are a lot of growth opportunities in the MICE industry, and Thailand has the most potential for hosting large-scale events in South East Asia. In fact, the Thailand Convention and Exhibition Bureau (TCEB)’s vision is to position Thailand as an important MICE hub in ASEAN. The member countries will coordinate in the development of the MICE industry to be competitive enough to attract more MICE clients from Europe and the US. IMPACT Exhibition and Convention Center, Muang Thong Thani has always been chosen as a preferable venue for all kind of events including trade shows, conferences, seminars, weddings, concerts, get-together parties, sports competitions, and other special activities, hosting over 1,000 events annually with more than 15 million MICE visitors from Thailand and overseas, resulting in the growing labor market demand.

However, in order for us to attract more international MICE related events to Thailand, we need to further develop our MICE expertise in areas such as MICE related work skills and language proficiency so as to have 
a competitive edge in the region. This lack of human capital equipped with the necessary knowledge, skills and language proficiency in the MICE industry, is one of key reasons why we are seeking a "Local Partnership Strategy" with educational institutions to develop these needed competencies. We have done an extensive selection process among private and public universities, and found that Stamford International University is the most suitable partner for us to work together to develop and upgrade Thailand’s MICE human resource capability to be competitive in the international market.
 
The core values of the University are clearly defined. Stamford will produce graduates of the highest quality, who are job-ready and have good command of the English language, thanks to the international learning environment, comprising foreign students and faculty members. This partnership with Stamford International University will help increase IMPACT’s potential in producing good quality MICE human resources to support the growth of our business, as well as effectively reduce the time needed for job training. Also, the fact that Stamford International University offers international programs creates a competitive business advantage for us as these students will eventually become important recruits for our international business operations and business developments”.
 
Ms. Nichapha Yodsavi, Director of Industrial Development of MICE, Office of Conference and Exhibition Center (Public) said “TCEB, a government organization set up to promote and develop MICE business in Thailand, aims for Thailand to be a regional player in the market. It has previously released material trying to encourage a higher quality English-speaking workforce for MICE. Until now, no institute was offering an event management program in English, with the aim of developing Thai personnel so that they can be competitive in the international market. It is the first time in Thailand that a private company like IMPACT, a leader in the MICE industry, will be taking part in program design and helping to co-develop it. By collaborating with Stamford International University, which has outstanding academic quality taught in English, we believe that in the near future, Thailand will produce quality graduates for MICE with exceptional English language skills, supporting the growth of the MICE market. 
 
TCEB promotes the MICE industry by having international exhibitors showcase their events in Thailand. It is estimated that by the end of 2015, Thailand will receive more than 1.03 million MICE visitors with estimated revenue of 1.06 trillion Baht to the Thai economy. The market trends seem to be on the rise with Thailand becoming part of the AEC and the lack of skilled English speaking MICE personnel is now being addressed.”
 
For further information, please contact:- 
Stamford International University
Woraluk Homprasert 062 459 4261 / 090 198 5818 Email :  woraluk.homprasert@stamford.edu
 
IMPACT Exhibition Management Co., Ltd.
Jintana Phongpakdee   02 833 5061 / 092 894 9959 Email: jintanap@impact.co.th  
Supaporn Boonkhaw    02 833 5062 / 083 034 5831 Email :  supapornb@impact.co.th