THE BRAND NEW EDITION OF BEYOND BEAUTY ASEAN BANGKOK IS LAUNCHED TODAY

Published : 2018-09-21

The fifth edition of the largest beauty trade show in Southeast Asia, Beyond Beauty ASEAN Bangkok (“BBAB”), opens today at Hall 5-8 at IMPACT Exhibition and Convention Center. The growth and development of this beauty trade illustrates the vitality of the Southeast Asian beauty economy.

The success of BBAB is largely due to the strong support from the Thai Ministry of Commerce, the Federation of Thai Industries, Thai Cosmetic Manufacturers Association, Thailand Convention and Exhibition Bureau, the Embassy of the Republic of Korea in Bangkok, Thailand, Korea Trade-Investment Promotion Agency (“KOTRA”).

“Beyond Beauty has grown after four years to become the number 1 beauty trade show in ASEAN. We believe in Thailand; and we believe in the potential of the Southeast Asian markets. We will continue to invest as the market leaders to bring knowledge and networking opportunities to the beauty professionals here, ” said Ms. Claudia Bonfiglioli, General Manager, Informa UBM Beauty.

“This fifth edition of BBAB will gather the industry’s leading players from across the world, to fulfill their trade, networking, sourcing and knowledge exchange needs. This event has positioned Thailand as an important hub for ASEAN’s beauty and cosmetics industry and serve as the gateway for international companies to tap into the lucrative beauty market of ASEAN.” said Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd.

Two shows under one roof

For the first time in 2018, two shows under, — “BBAB Finished Products” and “BBAB Supply Chain” are bringing together over 500 exhibitors, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Poland, Singapore, Taiwan, Thailand and USA  to serve the entire cosmetic production chain, in adition to showcasing the most innovative brands and products as well as the latest beauty technology.

Strong regional support

In collaboration with the Chamber of Cosmetics Industry of the Philippines (CCIP); Persatuan Perusahaan Kosmetika Indonesia (Perkosmi); Vietnam Association of Essential Oils; Aromatherapy and Cosmetics (VOCA); Myanmar Cosmetics Association; and the Laos Cosmetics Association, the BBAB  Buyer Program continues to bring from neighboring countries, distributors and manufacturers to source for new products and suppliers. 236 buyers including groups from Indonesia, Laos, Myanmar, Philippines, Vietnam will participate in the matchmaking meetings during the three days.