IMPACT showcases its venue for commercial film makers

Published : 2013-05-08

(May, 2013) IMPACT’s exhibition venue continues to attract a number of film and commercials crew using the location for their film productions. The venue management company says, it has been constantly upgrading and renovating the center to provide modern facilities for event organizers and visitors, which recorded as high as 15 million people a year.  This development ultimately results to catch the film maker’s eyes and is expected to draw 30 film and advertising productions per a year.

Ms. Acharawan Suparngkarat, Director of Sales of IMPCT Exhibition Management Co., Ltd. unveiled that in recent years, IMPACT has been welcoming a number of production crews for advertising and films, both domestic and international, who have chosen IMPACT venue as their shooting location.
 
“With our modern and well-designed facilities, we were selected as a location for commercials and films 20 times during our last fiscal year (April 2011 - March 2012). These included 16 domestic and 4 overseas productions. International production crews came from India, Indonesia, Japan, and Pakistan. Products advertised in the films included vehicles (6 times), commodities (5 times), and IT and Electronic devices (4 times).  This year, IMPACT has been booked for 17 productions by famous brands including Sabrina, Mistine, Pureriku, Double A, Mazda BT-50, Honda CRV, Honda City, and Allianz Ayudhya Insurance.”

She added, most popular locations are our newly renovated IMPACT Forum at Entrance 1 and Entrance 2, the street in front of IMPACT Challenger, and our Lake Side.

According to Ms. Acharawan, this section has been generating over 2 million baht revenue per a year. In 2011, the venue received 2.39 million baht from advertising companies and film makers while in 2012, this section contributed 2.25 million baht revenue. The venue expects that the figures to increase to 3 million baht this year. The expected revenue is based on outdoor space rental rate without a charge of electricity or air-conditioning supply. 

Ms Acharawan projects that the venue will continue to serve around 30 film and advertising productions per a year. This estimation is due to an outstanding of IMPACT architecture with modern design buildings. In addition, a street view and a huge lakeside patio can be in many adventurous commercial scenes in which it will attract many more local and international advertising film makers constantly each year. IMPACT Exhibition and Convention Center is equipped with state-of-the-art integrated facilities that offer the ultimate choice for business success on more than 140,000 square meters of floor space. It comprises four large multi-purposed buildings, namely IMPACT Arena, IMPACT Exhibition Center, IMPACT Convention Center and IMPACT Challenger Hall that feature 12 exhibition and convention halls, one arena hall, two large ballrooms, two banquet halls and 52 breakout rooms. The venue also offers a wide range of seven restaurants and 30 international dining outlets. The five outdoor and two indoor parking areas can accommodate more than 20,000 vehicles.

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Media contacts:

Jintana Phongpakdee
Corporate Communications Director
DID: +66 (0) 2833-5061
Email: jintanap@impact.co.th

Sawapat Pimchaichon
Corporate Communications Manager
DID: +66 (0) 2833-5073
Email: sawapatp@impact.co.th