(September 2013), IMPACT sets up Total Media to sell Ads within IMPACT Exhibition and Convention Center and around Muang Thong Thani, highlighting on the ability to attract interest from over 15 million people visiting the center annually, and offering a variety of advertising options, both short-term and long-term period. The company has recently invested over 35 million baht for installation of digital media; a large Cubic Light service which will be available in this October. It is expected to receive positive feedback throughout the year, and drive revenue target to reach 3 billion baht.

Mr. Paul Kanjanapas, Managing Director of IMPACT Exhibition Management Co. Ltd., the operator of IMPACT Exhibition and Convention Center, Muang Thong Thani, unveiled that besides revenue from exhibition space rentals, banquet and catering services and restaurant business inside and outside the center, the company also generates additional income from the sale of advertising space within Muang Thong Thani area which is responsible by Total Media. Every year the company sees a substantial increase in customer demand.  

“Muang Thong Thani is a one-stop destination for every need with a number of commercial shops, restaurants, shopping bazaar, flea market, a brand name shopping center called Muang Thong Thani Factory Outlet, hotel, spa and residential accommodation. IMPACT Exhibition and Convention Center, which hosts over 800 events and attracts some 15 million visitors annually, is also located in the area. With its ability to reach a large number of people, IMPACT advertising media is very popular and preferred by different groups of clients.” 

To meet the rising demand for advertising channels around Muang Thong Thani area, IMPACT has invested over 35 million baht on the installation of a large cubic-shaped digital LED lighting display which will be located next to Novotel Bangkok IMPACT Hotel and opposite to Hall 5. The new advertising display will be offered to advertisers this October. Additionally, there are another 100 advertising channels including Bill Board, Lollipop, Pole, Signage or Digital media inside all buildings, wrap advertising on IMPACT Link vans and trolleys. 

Mr. Chiradej Somprasong, Senior Manager of Total Media, said “Our clients can be divided into 2 groups - short-term and long-term clients. Long-term clients include corporates who have signed annual contracts such as AIS, Pioneer, Nike and Siam Commercial Bank (SCB). Short-term clients include exhibitors and organizers of IMPACT-held events who want to promote their events such as Motor Expo, Money Expo, ThaiFex and Bangkok Gems & Jewelry Fair.”

Total Media is growing out nicely. It is a good contributor to the company’s revenue. It is expected to generate the revenue of 20 million baht in the fiscal year 2013 and seems to continue to grow by 20 percent. This will enable IMPACT to achieve its revenue target of 3 billion.