New ‘App’ Enhances IMPACT’s #1 Position in Thailand

Published : 2011-02-02

IMPACT Muang Thong Thani revealed that its venues are fully booked for all of 2012 inclusive of returning and new events. To support the higher sales, IMPACT launched the latest application “I-Force” featuring sales presentations via tablet devices to create more dynamic and outstanding presentations instead of paper-based to assure its commitment to be eco-friendly. IMPACT expects to boost sales by 5-10%.

Mr. Paul Kanjanapas, Managing Director of IMPACT Exhibition Management Co., Ltd., stated that in order to adapt to mobile lifestyles and environmental-friendly trends, IMPACT proudly presents a new I-Force (IMPACT Force) application. Sales presentations are now displayed on tablet devices, saving paper and reducing waste.

I-Force is designed to provide both English and Thai language capability. The application contains everything about IMPACT’s facilities, floor plans, meeting rooms, services, maps, parking spaces, Novotel Bangkok IMPACT as well as countless pictures of successful events, exhibitions, conventions, concerts, and weddings that customers can view. Content also includes rich animation to enhance the experience.

The introduction of a sales presentation application is in line with IMPACT’s strategy to work under the ISO 50001 standard for energy management with the main aim to lower costs and improve efficiency. The online update capability of the app means it will always the latest information and promotions, unlike printed versions are hard to update and waste paper.

Feedback from customers and sales staff has been very positive and IMPACT hopes that this application will lead to higher sales of 5-10%, generating approximately 2 billion baht in both venues and services provided by IMPACT.

Mr. Paul Kanjanapas added that bookings for meetings, conventions, exhibitions, events, parties, concerts, and other special activities are still packed like usual. Several are perennial favorites such as the Bangkok Gems and Jewelry Fair, Architect, Motor Show, Home Pro Expo, Discount Overload, and Disney On Ice.

IMPACT will also host many new events such as Kaset S-buy Expo from March 30, 2012- April 1, 2012, Bangkok Summer Shopping 2012 from April 4-8, 2012, Thailand Engineering Expo 2012 in July not to mention exclusive concerts, conventions, and parties. One of the biggest international events to be hosted at IMPACT this year will be the 2012 Rotary International Convention, consisting of over 30,000 Rotary members for first time in Thailand from May 6-9, 2012.