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IMPACT unveils plan to increase revenue of Thai and northeastern Thai restaurants from over THB 15 million at present, targeting event goers and customers from Muang Thong Thani’s neighboring areas
Published : 2018-11-27
IMPACT has unveiled a proactive plan to increase the combined revenue of its three Thai and northeastern Thai restaurants by 5-10% next year, up from over THB 15 million at present. The three restaurants include “Manorah” Thai restaurant at IMPACT Exhibition and Convention Center that offers authentic Thai cuisine and catering service and two northeastern Thai restaurants at IMPACT Lakefront namely “Isan @Arena” and “Isan Jim Joom” that serve flavorful northeastern Thai dishes with a fusion twist made with fresh ingredients. Target market includes huge crowds attending events at IMPACT Exhibition and Convention Center and customers from Muang Thong Thani’s neighboring areas, as well as those who are interested in healthy Thai recipes.
Mr. Jessada Kreesuradach, Manager of Group Restaurant, IMPACT Exhibition Management Co., Ltd., said “IMPACT started the restaurant business with the debut of “Manorah” Thai restaurant in 2009. The restaurant offers a wide array of authentic dishes from the four regions of Thailand with some dishes hardly found elsewhere and it constantly receives positive feedback from customers attending events at IMPACT Exhibition and Convention Center. The restaurant has also been chosen as a preferred venue for reception parties of high profile events such as Bangkok International Motor Show and Bangkok Gems & Jewelry Fair. Manorah can cater for all types of events required by customers.
In 2016, IMPACT launched two northeastern Thai restaurants as Mr. Paul Kanjanapas, our Managing Director, expressed his vision that IMPACT should have provided more diverse dining options to accommodate the growing number of customers and the launch of “The Portal Lifestyle Complex” (next to IMPACT Arena), a 4-storey commercial building with a modern interior and exterior design inspired by the movement of undercurrents. The first northeastern Thai restaurant, “Isan @Arena”, was opened at The Portal Lifestyle Complex, with décor featuring vibrant colors. The restaurant offers traditional northeastern Thai dishes with a fusion twist. Recommended menu items include Original Thai-style Som Tam with Wasabi and Northeastern-style Steamed Spicy Chicken with Thai Herbs.
In mid-2016, IMPACT launched “IMPACT Speed Park, a world-class go kart circuit, at IMPACT Lakefront along with international restaurants. Among those restaurants is “Isan Jim Joom”, the second northeasters Thai restaurant operated by IMPACT. Customers can enjoy the authentic Northeastern style hot pot or Jim Joom with fresh, quality ingredients, as well as traditional Northeastern Thai dishes with a fusion twist and seafood options in a relaxing atmosphere complemented by beautiful lake view. Private karaoke rooms are also available.”
With their constant popularity and strategic locations, the three restaurants have greatly contributed to the revenue growth of IMPACT’s restaurant business. If you are looking for a place to enjoy a nice meal during a visit to IMPACT Exhibition and Convention Center, Muang Thong Thani, look no further than “Manorah” Thai restaurant on the 2nd floor of IMPACT Challenger 3, where you can enjoy exquisite dishes from the four regions of Thailand, or “Isan @Arena” on the 2nd floor of The Portal Lifestyle Complex that offers authentic northeastern Thai cuisine with a fusion twist, or “Isan Jim Joom” at IMPACT Lakefront where you can relax by the lake. The three restaurants are overseen by skilful chefs who have extensive experience working with 4-5 star hotels and can also accommodate all types of events. For reservation, please call 02-833-4038, 02-033-1863, and 02-033-5009.