ISRMAX, All-In-One Platform - For The Entire Agricultural Value Chain

Published : 2013-03-05

ISRMAX has emerged as technology and innovation platform to serve the entire agricultural value chain. In addition to ISRMAX Asia 2013, which focuses on rice, sugar and maize, ISRMAX Horti & Agri Asia 2013 has been launched for the development of fruit, vegetable and flowers industry. The show will take place at Hall 5-6 IMPACT Exhibition and Convention Centre, Bangkok, Thailand from 15th – 17th August 2013.

Following the success of ISRMAX Asia which focuses on sugar, rice and maize industry, IMPACT Exhibition Management (IMPACT) and PIXIE Consulting Solutions Limited (PIXIE) launched ISRMAX Horti & Agri Asia by adding technology and innovation for horticultural, floricultural and agricultural industry. The brand ISRMAX has now emerged as the technology and innovation platform to serve the entire value chain of Thailand’s as well as ASEAN’s agricultural industry. It is also timely as the region is preparing itself for AEC. The show will take place at Hall 5-6, IMPACT Exhibition and Convention Centre, Bangkok, Thailand from 15th – 17th August 2013.

Thai agriculture industry continues to grow. The country is in a bid to regain the top rice exporters. 2013 rice production is expected to stand at 9.167 million tons, of which 8 - 8.5 million tons will be exported. For sugar industry, Thailand will comfortably maintain its position as the second largest sugar exporters. The country’s sugarcane production is expected at 90 million tons while sugar export will be around 9 million tons in 2013. Other agricultural sectors such as fruit, vegetable and flower are also doing well both for domestic consumption and export. Thailand’s annual export value for flower is around THB. 3–4 billion while fruit and vegetable export is estimated to hit THB. 94 billion in the year 2013.

ISRMAX Asia 2013, which focuses on rice, sugar and maize industry and the newly launched ISRMAX Horti & Agri Asia 2013, the international exhibition and conference on horticulture, floriculture and agriculture will be the perfect platform to serve Thailand’s growing agricultural industry in all sectors. The show will be a meeting place of 5,000 trade visitors and for the showcase of agricultural technology and innovations from 400 world’s leading companies and brands, making ISRMAX, a perfect marketplace for Thailand’s entire agricultural industry from pre-harvest to post-harvest.

Ms. Pornphan Bulner, Asst. Managing Director of Exhibition Project Department, IMPACT Exhibition Management Co., Ltd. said “ISRMAX Asia 2013 and ISRMAX Horti & Agri Asia 2013 will fulfill the need of Thailand’s agricultural industry to improve its productivities and strengthen competitive advantages in the global and regional levels such as AEC. At the shows, farmers as well as agribusiness professionals can search for technology, innovation and solutions for the entire agricultural value chain from pre-harvest, post-harvest to logistics and distribution.”

Some of the technologies that will be highlighted during the shows such as Agricultural Equipments/Machinery, Fertilizer, Rice Processing Machinery, Parboiling Plant, Silos & Warehouses.

Mr. Jawahar Khurana, General Manager, Pixie Consulting Solutions Ltd. said “Realizing the fast development trade liberalization ISRMAX Asia 2013 and ISRMAX Horti & Agri Asia 2013 are also gearing towards regional events, we expect that over 5,000 visitors and trade professionals from Thailand and all across Asia will attend the events. This year our emphasis will be on visitors for CLMV and South Asian countries for agricultural technologies. At the same time we will launch a special campaign to bring in European and American buyers, importers and traders for agricultural products.”

To date, up to 60% of exhibited space at ISRMAX Asia 2013 and ISRMAX Horti & Agri Asia 2013 has been booked and reserved by both local and international companies including international pavilion from China, France, India, Japan and Vietnam. The shows have also gained full supports from both government and private organizations.

IMPACT and PIXIE have launched pro-active marketing campaign since January 2013 to ensure that ISRMAX Asia 2013 and ISRMAX Horti & Agri Asia 2013 will have another successful edition in 2013. More marketing activities in pipeline included road shows in Thailand’s major agricultural zones and CLMV countries to bring in more target buyers and decision makers to the shows. The organizers are confident that ISRMAX Asia 2013 and ISRMAX Horti & Agri Asia 2013 will meet the combined target of 13,500 sq.m exhibit area; 400 exhibiting brands and companies; and 5,000 trades visitors from Thailand and overseas.

For more information on ISRMAX Asia 2013 and ISRMAX Horti & Agri Asia 2013, please contact Ms. Pimarin Kaewmongkol, Tel: +662-833-5311, E-mail: pimarink@impact.co.th or visit www.isrmaxasia.net

 

For more information, please contact;

IMPACT Exhibition Management Co., Ltd.

Ms.Sukanya Sakulthanasin (Ning) – Exhibition Project Dept., PR Section
Tel: +662 833-5308 Mobile: + 6681 135-6886 E-mail: sukanyasa@impact.co.th
Ms.Kochakorn Saguansin (Noey) – Exhibition Project Dept., Marketing Section
Tel: +662 833-5315 Mobile: + 6681-933-3505 E-mail: kochakorns@impact.co.th