1st Press Conference & Beauty Forum In Bangkok By Beyond Beauty Events

Published : 2014-03-13

The press conference showcases the strong support of Beyond Beauty ASEAN-Bangkok by the Health & Beauty Cluster, Federation of Thai Industries which is evident in the signing of a memorandum of understanding between Health and Beauty Cluster, Federation of Thai Industries and the organizers of Beyond Beauty ASEAN-Bangkok (Informa Exhibitions & Impact Exhibition Management). In addition, the event is endorsed and supported by the Department of International Trade Promotion. This event has also garnered support from key associations in several key sectors of the Thailand beauty industry (Thai Cosmetics Manufacturers Association, Thai Spa Association, Herbal Products Association, Health Food and Supplements Association, National Hairdresser Association, Beauty Culture Association Of Thailand & Thai Herbal Industry Association). With the ASEAN Cosmetics Association also endorsing its regional support of the event, this further cements the event’s status as one of the most widely supported beauty event in the region and embodies the strong confidence by the industry in the event’s ambition to be the leading beauty event in ASEAN within 1 year.

Beyond Beauty Events primarily chooses Bangkok as the location for its inroads into ASEAN due to the immense potential of Thailand as the key beauty market in ASEAN. Thailand is ranked 17th in world production of cosmetics and this industry has grown significantly, by 10-20% annually over the past 10 years. Its exports represent 1.28% of world exports for make-up cosmetic products. Thailand is one of the most advanced cosmetics market in Asia, behind Japan and South Korea, in terms of technology and formulation. In addition, the spa & wellness has always been one of the key contributors to Thailand tourism and economy which is evident in the sector being identified as a key economic cornerstone by economists. This further lends confidence to Informa Exhibitions, the owner of Beyond Beauty Events in bringing its internationally renowned beauty tradeshow brand name to ASEAN for the 1st time in collaboration with Impact Exhibition Management.  The event is estimated to bring in 10-15% growth of the beauty and spa industry indirectly from related trade deals.

“The beauty and personal care industry is an important sector of Thailand, being one of the most advanced cosmetics markets in Asia. The Thai cosmetics market is worth over 56 billion baht in both domestic and export sales. It is hence very appropriate for Thailand to be the host of Beyond Beauty ASEAN which serves an effective regional business exchange platform for the industry and market”, said Mr Loy Joon How, General Manger, IMPACT Exhibition and Convention Centre

Beyond Beauty ASEAN-Bangkok also displays the complete regional platform seeking to be achieved by ending the press conference with a beauty forum discussion which engages key members of the local and regional beauty industry in providing their perspectives of the outlook of Thailand and ASEAN beauty industry. Key growth areas and trends in the industry are identified and attendees have a fruitful session with key learning on the importance of formulating unique selling points in the product/service provided to customers.

The Beyond Beauty events is an established brand name for the beauty industry which runs a series of cosmetics & perfumery summits in the beauty and spa industries, including 2 major COSMEETING Paris & CREATIVE BEAUTY Paris trade shows, the world’s 2nd largest China Beauty Expo with an exhibition area of 120,000 sqm including several business meetings across the world. Buyers and sellers can benefit on Informa’s experience through the strong database of over 100,000 contacts to connect and have invaluable networking opportunities and business development contacts in a sole ideal platform in the host country, Bangkok, Thailand where East and West meets.   

Featuring together with the exhibition, will be the signature exhibition area – ZOOM ASEAN held alongside the Beauty Challenger Awards ASEAN, to recognize new beauty brands attempting to expand in the ASEAN market.   In addition, other special features for the event include the Hosted Buyers’ program, New Product showcase, seminars, conferences and industry networking receptions.

Beyond Beauty ASEAN – Bangkok 2015 in conjunction with World Spa & Well-being Convention is projecting to attract over 400 exhibiting companies and some 15,000 buyers and sellers when it opens its doors in September 2014.  For more information, contact: